Brand Identity
Chat to usIf your brand just looks pretty but doesn’t actually say anything, you’re missing out. At Giant Peach, we don’t do surface-level branding. We build real, memorable brand identities for businesses and brands that mean something and want to be remembered. We’re a brand identity agency based in Wiltshire and London, working with ambitious brands across the UK. If you want to stand out and stand for something, let’s get started.
What is Brand Identity?
Brand identity is your business’s personality. It’s how you look, sound, and feel everywhere people meet you, on your site, socials, packaging, or even in a quick email. It goes way beyond logos and colours (though we love a good palette). It’s your voice, your attitude, your values, the reason people trust you, or don’t.
Want a reputation that lasts? Focus on the stuff that actually makes people care. There are proven ways to improve your brand image and build a reputation that stands out, starting with the fundamentals of your brand identity.
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Why It Matters
Most brands are forgettable.
The ones you remember? They’re bold, consistent, and clear about who they are.
A strong brand identity makes you recognisable, trusted, and talked about.
It’s how you become “the one” instead of just another name. If you’re weighing up whether you need a full rebrand or a gentle refresh, knowing what drives the right decision can help you choose your next step with confidence.
Let's work togetherOur Brand Identity Services
You want to know exactly what’s included. So, here it is, every key piece of your brand identity, made to fit your business, your story, and your ambition.
Logos still matter, a lot. We design brand marks, word marks, and logos that become the face of your brand identity. It’s about more than just a symbol; it’s the foundation that makes your brand instantly recognisable, everywhere you show up.
Brand identity isn’t just about one logo. It’s the icons, animations, illustrations, patterns, and textures that bring your brand to life, online and off. These assets work together across your website, packaging, socials, and more, building a look and feel that’s unmistakably yours.
Consistency is everything. We create brand guidelines that cover every detail: fonts, colours, display options, and clear examples for your team. It’s your brand identity, all in one place, so you can stay on track as you grow.
If your brand doesn’t reflect who you are today, it’s time for a change. We help you refresh your visual identity and messaging to keep your brand consistent, relevant, and competitive. Sometimes it’s a quick tidy-up; sometimes it’s a whole new look.
You might love your brand but want to adapt for the digital world. We refine what works and update what doesn’t, modernising your visual identity, cleaning up your type, and making sure your brand feels current without losing its soul.
Brand identity starts with strategy. We dig into what makes you different, your purpose, your people, your story and build a brand strategy that connects with the right audience. This is where your “why” and your “how” come together, guiding your brand identity design and every decision that follows.
Every brand identity project is different, because every brand is different. Want something a bit off-menu? Just ask.
The Giant Peach Process
We keep it simple, and we keep it real.
We get to know you
No guesswork. We want to know what makes you tick, what gets you excited, and
We find your edge
Strategy time. What makes you different? Who needs to see you? We turn this into something you can own.
We design your identity
Here’s where it gets creative. Your new brand identity comes to life, every colour, word, and pixel gets considered.
We give you the toolkit
You’ll leave with everything you need: brand guidelines, templates, assets so your brand stays sharp, even as you grow.
We stick around
Brands evolve. We’ll help you keep it fresh and stay true to who you are, whether you’re launching or levelling up.
One Peach to rule them all
A single, dedicated project lead guides you from kickoff to launch so you’re never left guessing, and always know who to call.
Stories We’re Proud Of
We’ve helped brands step out of the shadows and get people talking.
Glaze started with beautiful ceramics but needed a brand identity that felt just as considered. Now they’re instantly recognised—on shelf and online.
“Working with Giant Peach on Glaze’s complete rebrand was an absolute game-changer for our business. They understood our vision from day one and created a brand identity that’s both timeless and perfect for today’s conscious consumer. They didn’t just get what we do, they got why we do it.”
— James, Glaze
See more of our brand identity work
Why Brands Choose Giant Peach
We’re not here for box-tickers or “good enough.” Our best work is with brands who have a reason for being, if you’re shaking up your industry, building something better, or just want to leave the world a little more interesting than you found it.
You don’t want another branding agency. You want people who actually care. We’re not chasing awards or ticking jargon boxes. We build brands that feel right, work hard, and last.
Based in Wiltshire and London, but working with ambitious brands everywhere, we keep it honest, approachable, and genuinely invested in your success.
Brand identity design isn’t just about standing out, it’s about being remembered for all the right reasons.
Ready to stand out?
Working together
Scale your brand with a unique brand identity that deeply connects with your audience and drives engagement.
Do you need some more answers?
Frequently asked questions
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After a workshop where we get under the skin of your organisation, we’ll present you with a range of creative routes; directional moodboards that provide a foundation for where we could take your brand. Once you’ve chosen the route, we create different brand concepts – and show you how they could look in the real world – which are then whittled down over a couple of rounds. Once the final brand identity is designed, we create the brand universe; all the extras that you’ll need to create a consistent and professional brand universe across different media.
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We frequently rebrand existing business. Whether starting from scratch or a simple update or refresh, we still take the time to get to know your organisation’s personality and goals in the first instance to ensure a strategic approach.
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An identity refresh or update, or is sometimes all that is needed for many brands, to help them level up or take a fresh approach.
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We can provide nearly all of our branding services in isolation; for example identity and strategy are not always both needed. It’s best to get in touch and we can chat about exactly what you need, advising if necessary.
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A typical branding project is around six weeks for identity, and closer to eight when strategy is involved too. Start your next branding project today
Impactful brand strategy that brings focus and growth
Breathe life into your brand with a clear strategy, giving it heart and soul. We’ll crystallise your brands mission, values and aspirations so you know who you are, where you’re going and how to get there.
Brand Strategy
Website design and build, truly bespoke, always creative
We design and develop beautiful websites that provide unforgettable digital experiences. Giant Peach websites bring brands to life in original ways, whilst satisfying the bespoke needs of both users and website owners. It’s all thanks to a comprehensive discovery phase, stunning design, and sophisticated development under the hood.
Website Design
Digital marketing strategies that work
Attracting, retaining and engaging customers is at the heart of every digital marketing strategy that we create and execute. We drive traffic and improve rankings through organic and paid methods that result in conversions, and generate leads that directly impact the bottom line.
Marketing
Photography and videography that tells a story
We find our clients’ best light. From a new set of compelling product shots to a company culture video that connects on an emotional level, our in-house team of creatives produce content that captures the true essence of a brand.
Photography and Video