Brand Strategy for Purpose-led Businesses
Let's work togetherYou’ve got a mission. We make sure people get it. We’re a friendly, creative branding agency based in Salisbury and London, offering brand strategy services for purpose-led businesses across Wiltshire and the UK. Our job? Helping you define your purpose, shape your positioning, and build a strategy that connects with the people who matter, clearly, confidently, and with impact.
Is your brand saying the right thing?
Your brand isn’t just a logo or a strapline. It’s how you show up, what you stand for, and why people choose you. A solid brand strategy brings all of that into focus, giving you clarity, consistency, and a voice that actually resonates.
We don’t do generic. We build brand strategies that feel lived-in, full of character, and completely yours. Through sharp positioning, purposeful storytelling and insight-led thinking, we help you make your mark and make it stick.
Still not sure what your brand’s really saying? That’s where we come in.
Chat to one of the teamSome of our favourite branding projects
Your expertise. Our strategy.
You know your business inside out. We’re here to help the rest of the world get it, clearly, confidently, and in a way that actually lands.
We don’t do guesswork. No surface gloss. We dig into what makes your brand different and build from there. Through in-person workshops – in London, Wiltshire or across the UK – , real audience insight and smart strategy, we shape a direction that’s grounded in purpose and built to connect.
Our process is hands-on and collaborative. Designed to bring clarity to what you do and confidence to how you talk about it. Whether you’re refining your positioning, rethinking your messaging or starting fresh, we help you figure it out, frame it up and move forward with intent.
Chat brand strategyThe proof’s in the pudding. Here’s our tally of increased conversions
Work with us284%
Increase in organic traffic within 90 days of launch of the Future Forest Company website.
135%
Growth in contact form submissions for Huntsmill Weddings after 90 days.
158%
Increase in contact form submissions within 90 days for Cyan Solutions.
44%
More ad conversions for Baileys after 6 months.
From fresh ideas to established brands, we’ve got the services to help you grow.
Our workshops are hands-on, collaborative sessions where we roll up our sleeves and get into the guts of what makes your brand tick. No fluff, no jargon, just honest conversations, big questions and the kind of breakthroughs that shape everything that follows.
We’ll help you uncover your values, define your voice and align your team around a brand that actually feels like you. Every session is tailored to your business and built to unlock clarity whether that’s purpose, personality, or direction.
You’ll leave with insight that drives your brand strategy forward and practical tools you can actually use, from tone of voice principles to messaging frameworks and creative direction.
Your brand can’t speak to everyone, and it shouldn’t try to. We help you figure out exactly who you’re here for and what makes them tick.
Through insight-led profiling, we dig into your audience’s needs, behaviours and motivations. What they care about. What they ignore. What gets them to lean in and listen. The result? A brand that doesn’t just look the part but actually resonates building stronger connections and longer-lasting loyalty.
Because when your audience feels seen and understood, they stick around.
We’re not here to copy the competition. We’re here to beat them.
Competitor analysis isn’t about chasing trends, it’s about spotting the gaps they’ve missed, the messages they’ve muddled, and the audiences they’re not reaching. We dive deep into your market to find those whitespace opportunities, then help position your brand to lead with clarity, confidence and a clear edge.
Because blending in was never the goal.
If your brand isn’t clear on where it stands, how can anyone else be?
We’ll help you find that sweet spot, where what you do, what your audience needs, and what your competitors miss all line up. Your brand positioning strategy becomes your north star: guiding your messaging, your marketing, and your decision-making.
Through collaborative workshops and market insight, we’ll help define your space in the market and give you the language and confidence to own it. Because when your brand knows exactly who it is and where it stands, everyone else does too.
Messaging matters. It’s how you show up, what you stand for, and how your audience connects with you.
We’ll help you shape messaging that’s rooted in your brand purpose and built for real-world use, from headlines and straplines to product copy and elevator pitches. It’s clear, consistent and easy to apply across your brand, no matter who’s writing it.
The result? Messaging that speaks your audience’s language, keeps your team aligned, and actually gets people to take action.
Think of your tone of voice as your brand’s personality. The way it speaks, the way it feels, the way people remember it.
Whether it’s bold and playful or calm and considered, we’ll help you define a tone that fits who you are and feels natural to use. No over-engineering, just clear principles your whole team can follow so your brand always sounds like you, wherever it shows up.
A brand’s visual identity isn’t just about the logo. You also need engaging animations, illustrations, icons, patterns, and textures that work together across everything from packaging to your website UI. These elements need to bring your brand’s personality to life while doing the job. Take a look at our Brand Identity & Design services
Working together
Brand strategy to inspire humanity and make every day a feel good day.
Do you need some more answers?
Frequently asked questions
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The fundamentals are very similar; but the consumer has different wants, objectives and desires when purchasing a professional service vs. a product for personal use. The opportunities for meaningful connection still exist no matter the brand.
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We can provide nearly all of our branding services in isolation; for example identity and strategy are not always both needed. It’s best to get in touch and we can chat about exactly what you need, advising if necessary.
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A standalone strategy project can be completed in four-six weeks. Where brand identity is also involved, this process will take another two-four weeks.
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A typical brand strategy project will end with you being given the blueprints to your brand. Guidelines, real-world examples, parameters and advice for your brand’s interactions with the world.
Brand identity that leave a lasting impression
We create effective brand identities that make people fall in love — for businesses that are just starting out, ready to launch a new brand or organisations looking to refresh their current one. Guided by our research and strategy we’ll build a brand identity together that’s memorable and full of meaning.
Brand Identity
Website design and build, truly bespoke, always creative
We design and develop beautiful websites that provide unforgettable digital experiences. Giant Peach websites bring brands to life in original ways, whilst satisfying the bespoke needs of both users and website owners. It’s all thanks to a comprehensive discovery phase, stunning design, and sophisticated development under the hood.
Website Design
Digital marketing strategies that work
Attracting, retaining and engaging customers is at the heart of every digital marketing strategy that we create and execute. We drive traffic and improve rankings through organic and paid methods that result in conversions, and generate leads that directly impact the bottom line.
Marketing
Photography and videography that tells a story
We find our clients’ best light. From a new set of compelling product shots to a company culture video that connects on an emotional level, our in-house team of creatives produce content that captures the true essence of a brand.
Photogrpahy and Video