SEO Strategies for Shopify: Boost Visibility & Drive Sales

Standing out in e-commerce is no small feat, and simply having a Shopify store isn’t enough to boost your sales. The key to success lies in optimising your store for search engines, making it easy for your audience to find you. With the right SEO strategies, you can transform your Shopify store into a traffic and sales-generating machine. Here are the key steps to boost your Shopify store’s visibility and drive sales.

1. Get to Grips with Keyword Research

What are your customers actually searching for? Every brilliant SEO strategy starts with one thing: knowing your audience. What are they typing into search engines? Tools like Google Keyword Planner or Semrush can uncover the exact phrases your potential customers are using. Prioritise:

Long-tail keywords: Specific phrases like “antiaging organic skincare products” that capture clear intent.
Niche-specific terms: Keywords like “ecommerce web design” or “Shopify web designer” that align with your services.

Action Item: Create a list of 10-20 high-intent keywords and weave them naturally into your product pages, blogs, and category descriptions.

Avoid keyword stuffing, your audience and search engines will thank you. Focus on readability and value.

2. Supercharge Your Product Pages

Your product pages aren’t just shop windows; they’re conversion engines. Make them irresistible by:

Creating compelling titles and meta descriptions.
Uploading high-quality images with descriptive alt text.
Writing detailed, benefit-driven product descriptions.

Action Item: Select three product pages and revamp them with SEO-rich titles, meta descriptions, and concise yet compelling copy.

Incorporate customer FAQs directly into your descriptions to address concerns and improve engagement, and since we don’t gate keep, this will also help you rank in Google’s new AI Overview feature and the People Also Ask section for even more visibility!

3. Unlock Shopify’s SEO Features

Shopify comes with powerful built-in tools that give your store a head start:

Automatically generated sitemaps to help Google index your pages.
Easy-to-edit meta tags for every page.
Canonical tags to prevent duplicate content issues.

Action Item: Check your Shopify settings today. Ensure your sitemap is live and your meta tags are optimised for key pages.

4. Keep Your Blog Buzzing

Blogging isn’t just an extra, it’s a must. High-value blog content can capture attention from potential customers at all stages of the decision making process, from initial research to ready to buy. Your blog should answer the questions your customers are already asking and bring more traffic your way. Write about things like:

Product comparisons (e.g., “Shopify Apps vs. Native Features: What’s Best?”)
Tutorials (e.g., “How to Set Up a Successful Shopify Store in 5 Steps”)

Action Item: Use your keyword research to see what users are searching (hint: check the people also ask sections), as well as platforms like Answer the Public. Then, draft three blog ideas, and commit to publishing one within two weeks. Link these blogs to relevant product pages for a traffic boost.

Blogs that answer specific customer questions have the potential to rank higher and build trust.

5. Need for Speed

A slow site can turn eager shoppers into frustrated browsers. Speed up your Shopify store by:

Compressing images without losing quality.
Cutting down on unnecessary apps that clutter your code.
Using fast, reliable themes optimised for performance.

Did You Know? Stores with a page load time under three seconds see significantly lower bounce rates.

How’s your store speed looking? If you’re not sure, it might be worth running a test or chatting to someone who can help.

6. Mobile Comes First

Here’s the reality, most of your visitors are on their phones.Over half of online shoppers are on their phones. Make their experience smooth, intuitive, and frustration-free by:

Testing how your site looks and works on mobile devices.
Simplifying navigation for easy access to key pages.
Avoiding annoying pop-ups that disrupt browsing.

Action Item: Review your mobile site. Highlight areas where customers might struggle, like hard-to-click buttons or crowded layouts.

A smooth mobile experience can double conversion rates, we’ve seen it happen.

7. Backlinks Are Gold

Think of backlinks as digital word-of-mouth recommendations. Earn them by:

Reaching out to bloggers and influencers for collaborations.
Creating share-worthy content like guides and infographics.
Getting listed in industry-specific directories.

Action Item: Identify three blogs or websites in your niche and pitch them with a collaboration idea or guest post.

8. SEO Apps to the Rescue

Shopify’s app ecosystem can give your SEO efforts a boost. Start with:

SEO Manager: Simplifies on-page SEO tasks.
Plug in SEO: Provides a complete SEO health check.
JSON-LD for SEO: Helps your products stand out with rich snippets.

Action Item: Install and test one SEO app. Evaluate its impact over the next 30 days.

Avoid overloading your store with apps; stick to those that add measurable value.

9. Review, Refine, Repeat

SEO isn’t a one-time task. Keep improving by:

Regularly checking Google Analytics to track progress.
Adjusting your strategy based on what’s working.
Testing new keywords or content angles.

Action Item: Schedule a 30-minute monthly review session to track rankings, traffic, and conversions.

Use insights to refresh underperforming pages or double down on successful strategies.

10. Team Up with SEO Experts

Let’s be honest, SEO can feel like a full-time job. That’s why we’re here. Our team of experts create SEO strategies tailored to your Shopify store’s goals, ensuring your site doesn’t just rank but thrives.

Read our Top 10 Features of Shopify blog to see how these strategies fit into the bigger Shopify picture.

Let’s boost your sales!

Combining creativity with data-driven strategies to give your Shopify store the edge it deserves, from keyword research to lightning-fast page speeds, we’re with you every step of the way.

Get in touch today and let’s build something extraordinary.