Top 10 Features of Shopify Every E-Commerce Business Should Know

Whether you’re planning your first Shopify ecommerce website or looking for a better home for an established online business, choosing the right platform can feel like a bit of a minefield.

There are plenty of options, each promising to make your life easier. Shopify is one of the big names worth considering, but what does it actually bring to the table? Here are 10 features that could make it a good fit.

1. An Online Store That’s Easy to Manage

One of Shopify’s biggest selling points is that you don’t need to be a technical whizz to keep your online shop ticking along.

Its dashboard brings together plenty of the everyday essentials, from managing products and processing orders to keeping track of customers and stock.

Need to add a new product? Update a description? Check on an order? You can take care of much of the day-to-day running of your store without having to call the cavalry every five minutes.

And that’s a pretty good reason to consider Shopify. You can spend less time wrestling with the technology and more time getting on with running your business.

2. Mobile-Friendly Themes That Look the Part

There’s nothing wrong with wanting your online shop to look the bee’s knees. But it also needs to work properly, whether somebody’s browsing on their laptop, tablet or phone.

Luckily, Shopify has a whole library of responsive themes designed to adapt to different screen sizes, giving businesses a rather handy starting point.

And there’s plenty of room to make things your own. From colours and typography to layouts and photography, you can bring your brand’s personality into the mix without having to build everything from scratch.

Of course, choosing a theme is just the beginning. For businesses wanting something a little more bespoke, Shopify also gives designers and developers the flexibility to create a storefront that’s properly tailored to their brand and customers.

3. Plenty of Apps and Integrations

Need your online shop to do something a little more specialised? There’s a good chance Shopify has an app for it.

From email marketing and customer reviews to inventory management, subscriptions and customer support, Shopify’s App Store is packed with tools to help businesses reach for the stars.

And that’s one of the reasons Shopify is such an attractive choice. Rather than having to build every little feature from the ground up, you can connect your store with tools designed to do the job.

Take platforms like Klaviyo for email marketing or Yotpo for customer reviews, for example. They’re a lovely way to bring more of your marketing together, keep customers in the loop and take some of the fiddly jobs off your hands.

Of course, there’s no need to go downloading every app under the sun. The trick is choosing the ones that genuinely make life easier for your business, rather than adding another monthly subscription for the sake of it.

And as your business grows and your needs change, you’ve got plenty of flexibility to bring new functionality into the mix.

4. Secure Payment Gateway

Fumbling at checkout? Not on Shopify’s watch. With secure payment processing and a range of payment options, Shopify helps make buying a whole lot easier for your customers.

From credit cards and PayPal to other supported payment methods, there’s plenty of flexibility to suit different shoppers. And for businesses choosing an ecommerce platform, having that functionality built into the experience is the ultimate advantage.

5. SEO and Marketing Tools

Shopify helps give your online shop a fighting chance of being found, with built-in SEO features and marketing tools designed to make getting your business noticed a little easier.

From managing page titles and descriptions to publishing content and connecting your favourite marketing platforms, there’s plenty to get stuck into.

Think of it as a digital megaphone. You’ll still need something worth shouting about, but Shopify gives you some useful tools to help get the message out there.

And if you’ve already got a Shopify store up and running, we’ve also got a few ideas on how to get more out of your existing Shopify website.

6. Cross Channel Selling

Instagram? Facebook? Amazon? Yes, yes, and yes. Shopify lets you sell everywhere your customers hang out, so you’re always in the right place at the right time.

Imagine somebody spots one of your products on Instagram, has a little browse and heads over to your Shopify store to complete their purchase. All without having to go searching for your business themselves.

Omnichannel selling isn’t just convenient; it increases your revenue potential by meeting customers where they’re already shopping.
And that’s a pretty handy reason to consider it.

Rather than juggling a whole collection of separate systems, you can manage supported sales channels through Shopify and keep a much clearer picture of what’s happening across your business.

7. Scalable Pricing Plans

Whether you’re a side hustle or a global brand, Shopify grows with you. Its pricing plans are as flexible as your ambitions.

From basic plans perfect for getting started to advanced solutions for enterprise-level stores, Shopify scales with your business needs.

And as your business grows, there’s room to move onto plans with more advanced features. Just remember that your subscription isn’t necessarily the whole bill. Apps, payment fees and any bespoke development can all add to the cost.

Not sure which plan suits you best? Our team can guide you through selecting the ideal Shopify plan for your goals, ensuring value at every step.

8. Powerful Analytics

Know your numbers. What’s selling? What’s flying off the shelves? And what could do with a little more love?

Shopify’s analytics give you a useful look at what’s happening across your business, helping you make decisions based on something a little more reliable than crossed fingers.

Of course, knowing how your business is performing is one thing. Knowing what to improve is another. If you’re looking for somewhere to start, our guide to optimising Shopify product pages is worth a look.

9. Flexible Shipping Options

Shipping headaches? Not here. Shopify’s built-in tools make offering competitive rates and tracking deliveries simple.

You can customise shipping rules, integrate with popular carriers, and even offer free shipping promotions to incentivise purchases. A seamless shipping experience builds trust and keeps your customers coming back.

10. 24/7 Customer Support

Questions at 2 a.m.? Shopify’s support team has you covered, so you can sleep easy knowing your store is in good hands. Whether it’s troubleshooting or advice, Shopify’s 24/7 live chat, email, and phone support mean you’re never left in the lurch.

While Shopify’s support is always available, having a partner like Giant Peach means you’ve got proactive solutions and strategic advice whenever you need it.

Why Shopify and Giant Peach Are a Dream Team

Shopify brings the tools, and Giant Peach brings the magic.

We’re more than a Shopify web design agency based in Wiltshire and London; we’re your co-pilot in creating a store that doesn’t just sell but wows. From custom designs to SEO wizardry and expert web development, we’ll help you stand out in the crowd.