Swallow Co: Branding and Website Design
Guided by nature, proven by science
Swallow is a London-based wellness brand that takes a smarter, simpler approach to supplements. No gimmicks. No long lists of ingredients you’ve never heard of. Just carefully measured, research-backed combinations designed to give people exactly what they need and nothing they don’t.
Services
- Brand & Identity
- Development
- Web Design
Industries
- Human Health
The optimal formula
This wasn’t a launch from the ground up. Swallow already had the formula. What they needed was a brand identity and story that reflected the same clarity and confidence behind the product, and a wellness ecommerce design to match.
They came to us with a clear focus: build a brand that feels calm, credible and considered. And create a Shopify website that feels inviting, builds curiosity and makes it easy to take the next step.
We built the health and wellness branding strategy around three core ideas:
- Empowerment: giving customers the clarity to make informed choices
- Transformation: showing the positive shift that happens with the right support
- Alchemy: celebrating the science and craft of getting the balance just right
These themes carried through everything, from the tone of voice to the structure, visuals and user journey.
Brand extension
We built a custom icon suite to support the products, not decorate them. Each one mirrors the brandmark, drawn in a single, uninterrupted line to reflect Swallow’s measured, intentional approach. It’s a small detail that reinforces a big idea, the precise nature of every product. Nothing added without reason. Nothing designed without purpose.
This is where Swallow starts to breathe. Gradients flow across the site, layered with gentle movement to echo transformation and rhythm. It’s subtle, but deliberate, just enough to catch the eye and carry the user forward.
We used motion to reflect change. Colour to hint at alchemy. Every transition is considered, reinforcing the idea that this is a brand built on balance, clarity and control. And just when you think you’ve seen it all, something shifts. A flicker of movement. A soft reveal. It adds a quiet element of surprise to the user experience, nothing loud, but enough to make the whole thing feel alive.
Trust the process
Our inside-out process has been refined over the past two decades to uncover what makes a brand truly distinct. For Swallow, it helped us land on a position that felt unexpected, yet instantly right. The visual identity builds on the idea of alchemy. It’s bold and expressive, grounded in the science of balance and transformation.
The gold core feels warm and human, while the clean, geometric brandmark keeps everything anchored in clarity and precision. It’s a mix that speaks directly to the product: thoughtful, exact, and designed to support everyday life.
Whether on desktop or mobile, the website sets the tone with confidence, clarity and just the right amount of surprise.
Personalised understanding
The design system we created for Swallow brings together the expert precision behind every product with the personal transformation customers are looking for. It’s a thoughtful piece of ecommerce UX design. The layout encourages curiosity, giving users a reason to explore while guiding them through the journey.
Each category page is layered with information, allowing for deeper discovery without overwhelming the experience. It’s a wellness product website that’s both emotionally engaging and rooted in conversion-focused design.
Modular, flexible control
To give Swallow’s team full control over how the site grows, we built a fully modular ecommerce design system. Every section can be customised, reordered or reused, without relying on restrictive templates or fixed layouts.
Built in Shopify the setup makes it easy to update, expand and evolve as the brand grows. This modular approach streamlined the development process and gave Swallow’s team the tools to maintain and evolve the site with ease.
Summary
Swallow’s brand and Shopify website are built to reflect what the product delivers: clarity, precision and a sense of purpose.
We created a confident identity and a digital experience that informs, inspires and converts. From modular content blocks to a warm, considered design system, every element was shaped to support the customer journey and make growth easy.
Together, we delivered:
- A distinctive brand identity rooted in science and simplicity
- A Shopify ecommerce site designed to engage and convert
- A flexible system that gives the team full control as the brand evolves
The result is a wellness brand with a clear voice, a strong presence and a platform ready for what’s next.
