Go Ape
Living life adventurously
Go Ape is the UK’s premier adventure activity; encouraging its customers to leap out of their comfort zone and embrace living life adventurously through their treetop challenges.
Services
- Digital Experience
- Photography
- Web Design
Overview
We set out to put the customer at the heart of the adventure, focusing on their experience. Merging story, service and personalisation to create a brand-building online experience.
In order to understand Go Ape and their position within the marketplace, we spent time at different sites, becoming well versed in the brand, its offering, and the benefits it can bring to wellbeing.
the solution
This project was part of a wider brand overhaul, so called for a deeply collaborative process – a unique multi-agency approach where we integrated with the Go Ape team, as well as their other brand, development and SEO agencies.
Our team spearheaded the user experience, working alongside ongoing brand work and the Go Ape team; we collaborated with key stakeholders, conducting research to identify clear KPI’s and unearth opportunities.
As the project progressed we were given the opportunity to own more of the UI’s visual language, experience design, and oversee technical implementation.
Mobile-friendly experience
The RESULTS
We always aim for a digital experience to be at its best no matter the device, and for Go Ape a large number of their consumers would be coming to the website on their phones. This meant we had to ensure a mobile friendly experience that was seamless from mobile to desktop for those engaging with brand content and products.
