Alitex: UX and Web Design
Fun, quirky and heavily visual
Alitex is a bespoke Victorian greenhouse manufacturer established in 1952 and based in Torberry Farm in the glorious South Downs.
Services
- Digital Experience
- Web Design
Industries
- Environment
Overview
Alitex approached us looking for a design for a fun, quirky and heavily visual website that would communicate their personality and introduce ecommerce functionality for the first time. The site had to inspire potential clients by showcasing how their greenhouses look and function in situ, in order to appeal to their customer base.
the solution
We crafted a website embodying Alitex’s brand personality, employing a clean, contemporary layout with strategic white spaces for a light, breathable feel – aligning seamlessly with their brand assets. Using sans-serif and hand-rendered typefaces, we added a touch of luxury and elegance. Embracing Alitex’s organic, family-rooted personality, hand-rendered sketches were seamlessly integrated.
The visual-centric website highlights Alitex’s stunning greenhouses, conservatories, rooflights, and atriums. Lifestyle photography not only showcases functionality but also emotionally resonates with potential customers.
In a notable shift from their previous site, we introduced e-commerce functionality, enabling seamless browsing, selection, and information gathering. Mobile optimization ensures a consistent user experience across all devices.
Communicating personality
The RESULTS
The new website is helping Alitex to achieve their primary goal of inspiring potential clients. The site’s clean and contemporary layout, combined with the heavy use of visuals, allows visitors to imagine themselves in one of Alitex’s beautiful and bespoke greenhouses. The ecommerce functionality and considered UI also makes it simple for clients to browse, select and enquire about products directly from the website.
The design enables Alitex to communicate their personality and showcase their products in a way that is both fun and elegant. The hand-rendered sketches add an organic and family-rooted touch that aligns with their brand values, and the website’s contemporary layout makes it easy for visitors to navigate and find what they are looking for.
