Top 10 Features of Shopify Every E-Commerce Business Should Know

E-commerce is a wild ride, and the right tools, like expert ecommerce web design, can mean the difference between cruising and crashing. Enter Shopify, the superhero of online selling platforms. It’s not just good; it’s game-changing. So, what makes Shopify so special? We’ve rounded up its top 10 features that will help your business soar.

1. User-Friendly Interface

Tech wizard or total newbie? Doesn’t matter. Shopify’s dashboard is so simple it’s like having a cheat code for ecommerce web design and management. Drag, drop, launch, it’s that easy.

Want your store to look like you, not a carbon copy? Giant Peach’s custom Shopify designs have got your back.

2. Mobile-Optimised Themes

With more than half of online shopping happening on mobile devices, your store needs to look flawless on every screen. Shopify’s mobile-ready themes don’t just make your site look good, they ensure your customers can shop effortlessly, wherever they are. A slow or unresponsive mobile experience could cost you sales. Did you know that a one-second delay in load time can reduce conversions by 7%? That’s why mobile optimisation isn’t just important, it’s essential.

Mobile performance matters  and your site should be doing the hard work for your business.

3. Robust App Integrations

Need a feature? There’s probably an app for that. From email marketing to inventory magic, Shopify’s App Store has tools to make your store smarter, faster, and just plain better, whether you’re working with a Shopify web designer or exploring on your own. Whether you’re looking to add live chat, upsell products, or automate your social media, there’s a solution waiting for you.

Our clients love integrating apps like Klaviyo for advanced email marketing or Yotpo for customer reviews, driving engagement and repeat sales. Imagine this: automated email campaigns that not only welcome new customers but bring them back for more, or product reviews that build trust and boost conversions. We help you select and implement the right tools to supercharge your store.

4. Secure Payment Gateway

Fumbling at checkout? Not on Shopify’s watch. Its secure payment options keep your customers happy and their data safe, making shopping a breeze. Shopify supports multiple payment methods, including credit cards, PayPal, and regional solutions, giving your customers flexibility and confidence during checkout. A secure payment gateway doesn’t just prevent cart abandonment, it builds trust and repeat business.

We ensure your payment gateway is optimised for both security and user experience, so your customers never think twice about clicking “Buy Now.”

5. SEO and Marketing Tools

Shopify helps your store shine in search results with built-in SEO features and marketing tools, making it a favourite among website development agencies. It’s like having your own digital megaphone.

6. Cross Channel Selling

Instagram? Facebook? Amazon? Yes, yes, and yes. Shopify lets you sell everywhere your customers hang out, so you’re always in the right place at the right time. Imagine your customer discovers your product on Instagram, adds it to their cart on Facebook, and completes the purchase on your Shopify store all without missing a beat. Omnichannel selling isn’t just convenient; it increases your revenue potential by meeting customers where they’re already shopping.

Set up your channels once and let them work together to boost your sales.

7. Scalable Pricing Plans

Whether you’re a side hustle or a global brand, Shopify grows with you. Its pricing plans are as flexible as your ambitions. From basic plans perfect for getting started to advanced solutions for enterprise-level stores, Shopify scales with your business needs. This means you’re never paying for more than you need but always have the option to grow.

Not sure which plan suits you best? Our team can guide you through selecting the ideal Shopify plan for your goals, ensuring value at every step.

8. Powerful Analytics

Know your numbers. Shopify’s analytics tools give you the insights you need to understand your customers and boost sales. From tracking real-time sales to understanding customer behaviours and identifying top-performing products, Shopify’s data capabilities empower you to make smart, informed decisions.

We take these analytics a step further by turning data into actionable insights, helping you optimise campaigns and improve conversions.

9. Flexible Shipping Options

Shipping headaches? Not here. Shopify’s built-in tools make offering competitive rates and tracking deliveries simple. You can customise shipping rules, integrate with popular carriers, and even offer free shipping promotions to incentivise purchases. A seamless shipping experience builds trust and keeps your customers coming back.

Giant Peach ensures your shipping setup works for your customers, whether you’re shipping locally or globally.

10. 24/7 Customer Support

Questions at 2 a.m.? Shopify’s support team has you covered, so you can sleep easy knowing your store is in good hands. Whether it’s troubleshooting or advice, Shopify’s 24/7 live chat, email, and phone support mean you’re never left in the lurch.

While Shopify’s support is always available, having a partner like Giant Peach means you’ve got proactive solutions and strategic advice whenever you need it.

Why Shopify and Giant Peach Are a Dream Team

Shopify brings the tools, and Giant Peach brings the magic. We’re more than a Shopify web design agency based in Wiltshire and London; we’re your co-pilot in creating a store that doesn’t just sell but wows. From custom designs to SEO wizardry and expert web development, we’ll help you stand out in the crowd.