Unseasonal but beautiful sun, daylight clinging on past 5pm, and those little buds starting to push their way through. Spring, our old friend, is that you we see?
With Spring comes a new sense of discovery and in the spirit of spreading warm feels, here’s your monthly dose of ‘Peachy Keen’ on what and who’s been inspiring us over the last 28 days.
As we all know, sharing is caring and what better way to get a Spring boast than a delicious shot of useful tips direct from Peach HQ weekly. If you’re a Giant Peach follower you’ll have spotted our new social media series ‘Peach Snaps’. If you haven’t yet, hop on over to Insta, Twitter or Facebook to check them out!
Virtual Reality and Augmented Reality for food brands?
Say what?! Virtual and Augmented Reality for food brands? Yup that’s right. The hype around VR and AR has been growing for years, and for good reason. Experts say that 2019 is the year we’ll see them both explode! Of course, us being techies, we couldn’t resist looking into how brands can use this exciting technology to bring new experiences to consumers. We’ve decoded what VR and AR really means for business and how the food industry can benefit from it. After all, munching is a multi-sensory experience right?
Video to rule the world?
“By next year, online content will consist of 80% video marketing, with mobile consumption of video content continually rising by 100% annually.” Forbes 2018
Let’s face it, having the world at our fingertips on those tiny little computers (phones, we’re looking at you) means we’re getting a bit lazy. Watching video is so much easier (and more entertaining!) than digesting textual information, especially when you’re on the go. Four times as many consumers would rather watch a video about a product than read about it. Video isn’t just another up and coming marketing tool, it’s already here, the perfect tool to tell your story. Luckily, using it for your brand doesn’t have to be scary. Here’s the top reasons we think video is such an amazing tool.
Random Acts of Kindness Day
“Be kind whenever possible, it’s always possible” – Dalai Lama
At Peach HQ we try to apply kindness in everything we do, after all it’s easy and makes a world of difference. For World Kindness Day we looked into how you can use technologies to apply kindness to your everyday life. We’ve discovered three apps to help spread the love …
The Kindness App – A free app to help people in the easiest way possible form a habit of being kind. On top of that, if people need ideas to help themselves or people around them, there’s over 100 (and growing) suggestions to help inspire.
The Good Cards – The Good Cards takes being able to spread goodness and makes it a game. It focuses on having fun through challenges and missions that allow you to have an impact of goodness you can follow and see grow from card to card.
Round Up App – An app that keeps track of purchases and rounds up your small change. Choose an organisation you’d like to support and at the end of the month, the spare change will be donated. Perfect way to give, even on a budget.
So there we have it, a juicy little slice of what’s inspired The Peaches this February. Watch this space for monthly updates from Peach HQ. Want to tell us about your brand or a latest development that’s rocking your world then please get in touch, we’d love to hear from you.