Higher Nature: Shopify Design and Development
Refreshing an iconic supplement brand
Higher Nature has been supporting people’s health for over 30 years. Their approach is simple: supplements that are carefully formulated, backed by science, and made to do what they say. No noise. No nonsense.
Services
- Development
- Digital Experience
- Web Design
Industries
- Human Health
Overview
With a refreshed identity already in place, they came to us for a new Shopify website that felt just as clear and considered. Something easier to navigate, more intuitive on mobile, and built to grow with the business.
We focused on four core areas:
- Restructuring the site to improve product discovery and user flow
- Designing with mobile-first behaviour in mind
- Making subscriptions more visible and appealing
- Building a flexible, modular design system in Shopify
The result is a clean, intuitive Shopify ecommerce experience, one that reflects the trust and credibility Higher Nature has built over time and gives their team the freedom to keep evolving.
Branding
With a refreshed Identity in place, we refined the colour palette to feel more balanced and accessible, keeping things clean, consistent and easy to use across screens of all sizes.
Typography got the same treatment. We chose a web-friendly typeface pairing that gives structure to content, makes product pages easier to read and brings just the right amount of character to the experience.
We focused on making sure the brand works exactly where it matters most: across the full Shopify experience, from navigation to checkout, on every device.
UX & Navigation
We restructured the entire experience from the ground up, reworking the sitemap and user journey to create a clearer, more intuitive flow.
Navigation was redesigned to guide rather than overwhelm, with clearer categories, simplified paths and more visible subscription options. These changes made the path from browse to basket feel more natural and more likely to convert.
Refresh and restructure
The purchase journey was reimagined with a focus on repeat ordering. Subscription benefits were made more visible and easier to choose, without creating friction or adding complexity to the experience.
High-fidelity wireframes were developed to define the site’s content structure, visual hierarchy and modular components. These formed the foundation of a flexible Shopify CMS, giving the team a scalable library of reusable elements.
Website Design
The new design needed to feel bright, welcoming and health-conscious. It had to be approachable for new customers and familiar for returning ones. Soft shapes, rounded edges and warm, open layouts helped strike the right balance between trust and energy.
Product imagery takes the lead, supported by consistent styling and subtle movement throughout. Navigation is clear, CTAs are purposeful, and everything works together to guide the user forward.
The Result
We transformed Higher Nature’s refreshed brand into a fully responsive, conversion-focused Shopify site. From restructured navigation to mobile-first UX and smart subscription design, every decision was made to improve the experience and support long-term growth. Clean, confident and built to perform.
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