Cyan: Visual Identity Refresh, Website Design and Photography
IT as impactful as it is essential
Cyan Solutions is an IT solutions provider with a vision to “Make IT Cool Again.” They specialise in delivering cutting-edge IT support and consultancy services, helping businesses streamline their technology infrastructure for greater efficiency and security.
Services
- Brand & Identity
- Development
- Photography
- Web Design
Industries
- IT Services and IT Consulting
- Professional Services
- Technology
The brief
Cyan Solutions needed a website that truly reflected their expertise, people, and services. With a clear ambition to “Make IT Cool Again,” their goal was to modernise their digital presence, showcase their team’s knowledge, and increase inbound leads.
As a forward-thinking company, they wanted a contemporary, high-performing website that would instil confidence in prospective clients while driving conversions. Their focus was on clear messaging, a refined user experience, and an intuitive design that seamlessly guided visitors to the right information.
The challenge
Cyan Solutions approached Giant Peach with several key aims but they also had unique challenges to overcome. A primary goal was to boost the generation of high-quality leads, as their previous site wasn’t converting effectively, demanding a more structured lead capture strategy. Given their wide array of IT services, simplifying navigation was also crucial, ensuring information was easily digestible without overwhelming users.
Cyan Solutions also emphasised the importance of showcasing their team, viewing their people as a key asset that the new site needed to highlight in terms of expertise and approachability. In a competitive IT market, differentiating themselves was another vital objective. They sought a website that reflected their progressive and professional yet personable character.
Beyond user experience, seamless integration with their Pipedrive CRM system was a key requirement for efficient lead management. Future-proofing was also important, with the need for a scalable and easy to manage website allowing their team to update content as they grew. Cyan Solutions also wanted to retain their existing brand colours and icons within a sleek, modern design.
Fixing the foundations
Our process began with an in-depth, face-to-face discovery session with the Cyan Solutions team. This allowed us to thoroughly understand their business objectives, pinpoint their specific challenges, and define the precise functional, conversion, and growth requirements for their new website. This initial meeting, combined with a detailed analysis of their existing website analytics to identify user drop-off points and areas of friction, formed the foundation for our strategic approach.
To create a more user-friendly experience, we began by completely restructuring the website’s navigation. This involved a thorough overhaul to streamline user journeys, ensuring effortless movement through the site. Alongside navigational improvements, we sharpened the messaging. Every word was reworked to make Cyan’s brand voice clear, confident, and direct.
We simplified the user journey by restructuring the content to be concise, action-focused, and free of unnecessary technical jargon. This wasn’t about guesswork. Every decision was based on strategy, insight, and real user behaviour.
A website that works hard
Design isn’t just about looking good. It’s about making things work. Every element of Cyan’s new website was built to keep visitors engaged and nudge them towards conversion.
This was achieved through a bolder, more futuristic colour palette, projecting Cyan’s modern and cutting-edge ethos. A dark-mode interface improved legibility with a sleek, high-contrast design. Interactive elements, including hover effects and smooth scrolling, created a dynamic user experience. Stronger visual storytelling, incorporating video and team photography, added warmth and professionalism.
Critically, the site flows naturally, with clear signposts guiding visitors to enquiry points. with no dead ends or distractions.
A more human brand presence
Recognising that Cyan Solutions’ team is their greatest asset, we addressed the previous website’s lack of personal connection. To change that, we applied new team headshots, fresh, consistent, and warm photography that introduced a welcoming and personal element. Embedded video content was integrated to showcase Cyan’s company culture, services, and the people behind them, significantly enhancing site engagement.
Furthermore, the strategic use of genuine team photography, rather than generic stock images, was prioritised to build trust and reinforce Cyan’s authentic brand identity. The resulting impact was a brand presentation that felt more human, relatable, and ultimately, more approachable.
Performance that delivers
Beyond the visual design, the new website was engineered for optimal performance and future growth. Speed optimisation ensures fast load times, crucial for visitor retention. Seamless Pipedrive CRM integration guarantees all enquiries are effectively tracked, preventing lost leads. The site’s SEO-first structure, featuring clean URLs and intuitive content hierarchy, enhances search engine visibility. Built on a scalable WordPress CMS, the platform empowers Cyan’s team to easily update and expand their site as they grow. Ultimately, everything was designed to increase engagement, drive enquiries, and make sure no lead was left behind.
The results
The transformation was instant.
90 days post-launch vs the same period last year:
- 80% more traffic landed on the site.
- 158% increase in contact form submissions.
90 days post-launch vs 90 days pre-launch:
- Contact form submissions up 29%.
- Overall traffic up 24%.
From underperforming to unstoppable. The new site isn’t just better, it’s driving real business growth.
