Cennox: Brand Identity and Web Design in London
the only partnership you’ll ever need
The Cennox Group, a rapidly expanding global provider of facilities, security, and technology services, approached us with the need for a radical overhaul of their website to fuel their ambitious international growth.
Services
- Brand & Identity
- Development
- Web Design
Industries
- Technology
Shifting the focus to the customer
The previous Cennox site was dated. Its focus was almost entirely on the end product rather than the user, making it difficult to navigate and failing to address the needs of its audience. Our primary objective was to redesign the digital experience from the ground up, prioritising the journey of potential new customers to generate leads and start valuable conversations.
A clean, professional, and modern aesthetic
It was essential that the new site elevated Cennox visually. The project’s direction was to emulate the clean palette, elegant shapes, and contemporary use of white space seen in market-leading technology brands.
Simple, clear and strong
We introduced fresh typography and refined the use of the brand’s colour palette, dialling the use of strong tones up or down where appropriate to add visual interest and contrast. For consistency and to build a greater sense of trust, key brand assets were integrated across the site, including a distinctive double-cornered curvature applied to imagery.
Engaging Animations
To bring the new design to life, we integrated a wealth of powerfully dynamic and slick animations. These feature during page and block transitions, creating a fluid and modern experience on both mobile and desktop.
CRM Integration
As a lead generating B2B WordPress website, it was vital that the site integrated with the Hubspot CRM.
SEO Strategy
Protecting and Enhancing Digital Presence
Cennox already had a strong presence across Google, with high rankings for many important search terms thanks to a wealth of content created over the years. A critical part of our technical strategy was to ensure these valuable rankings were protected during the migration.
We helped them retain their authority by tightening up the sitemap, ensuring every piece of content served a clear purpose and was presented in the best possible way for both users and search engines.
The result
The result is a sophisticated, user-focused digital platform that reflects Cennox’s status as a global leader. Through clear signposting and engaging calls to action, the site now effectively supports the company’s continued growth by focusing on what matters most: the customer.
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