Cennox: Brand Identity and Web Design
the only partnership you’ll ever need
The Cennox Group is a rapidly growing global facilities, security and technology provider. They came to us needing a radical overhaul of their website to fuel further growth.
Services
- Brand & Identity
- Development
- Web Design
Industries
- Technology
CONVERSATION STARTERS
Cennox’s old site was dated. Too focussed on the end product and hard to navigate, it also lacked an understanding of its user.
Our updated design prioritised potential new customers by focussing heavily on their experience and journey – with the aim of generating leads and conversations with new customers.
NEXT LEVEL VISUALS
It was a given that Cennox’s site would take them to the next level visually, but they were keen to emulate the clean palette, elegant shapes and contemporary use of white space of Apple.
INCORPORATING BRAND ELEMENTS
Brand assets were incorporated across the site for consistency, creating a levelled-up sense professionalism and trust – including a double cornered curvature applied to images.
SIMPLE STRENGTH
We brought in fresh typography and tweaked how the brand’s colour palette was used, dialling up and down the use of strong tones where appropriate to add interest and contrast.
ENGAGING ANIMATIONS
No Giant Peach website is ever static – but Cennox’s new site benefits from a wealth of powerfully dynamic, slick animations during page and block transitions and loads – as part of both the mobile and desktop experience.
CRM INTEGRATION
As a lead generating B2B WordPress website, it was vital that the site integrated with the Hubspot CRM.
PROTECTING THE RANKINGS
Cennox had a strong presence across Google search – already ranking well for many terms – thanks to a wealth of content they’d created over the years.
We helped ensure they kept those rankings, but tightened up the site map to ensure every piece of content served a purpose – and was presented in the best possible way.
ENGAGING CALLS TO ACTION
Clear user signposting and engaging calls to action demonstrate the conversational style of the site that Cennox were so keen to achieve.
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