Join us for an interactive workshop where we discuss how to make your brand stand out from the competition and what it takes to engage and excite your audience.
Date: 11th August 2021
Time: 12:00 – 13:00
Location: Online
Registration Link
About The Event
The average person now spends more than 7 hours a day online and in that time, digital marketing experts estimate that those people are exposed to around 4,000 to 10,000 ads. At some point, we start a screening process for what we engage with and start ignoring brands and advertising, unless it’s something that we have a personal interest in.
Your brand needs to battle on a daily basis to stay consistent, differentiate yourself against competition, excel in customer experience, and keep yourself at the top of your customers’ minds. With these challenges comes an opportunity to refine and perfect your brand and increase your market share.
The best way for you to meet all these challenges is through your brand imagery. Brand imagery is more than just your logo, it is images, adverts, social media posts, videos, your website, and even the literature and advertisements in print. Brand imagery allows customers to get a “feel” for your business and who you are. Over time, consistency and repeated exposure to your imagery increases customers’ trust in your brand.
This workshop is designed to help you understand the role of imagery for your brand, our experts will look at the different formats available, how to better understand the role imagery plays in how you want your customers to feel about your brand, creating your style rather than using stock imagers and the increasing role of video and the importance of authenticity. Join our experts as we guide you through clear thinking and tangible examples.
Meet The Experts
Joey Hoskins, Creative Director, Giant Peach
Joey has been integral to building and leading Giant Peach’s Design team for over 12 years. He is creatively driven, and is an expert at using strategy and imagination to help brands stand out, flourish and grow organically. He has worked with clients from all industries to communicate products and campaigns across all channels.
Josh Clark, Creative Designer, Giant Peach
Josh has been integral to the creative development of numerous brands throughout his 4 years at Giant Peach. His knowledge of design and his distinctive eye for brand design has made him a go to creative expert.
Giant Peach are experts in creating strategies that drive growth, campaigns that ignite fires and content that connects. We bring your story to life with breathtaking visuals, instinctive E-commerce and intuitive design that converts visitors to loyal fans. Your vision, ethics and personality are embedded in an immersive digital experience.