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Emma stays in the zone with coffee, Headspace, essential oils and rum!


Emma Brammer


Content & Copywriter

Tea or Coffee?

COFFEE. Black. Now please. Keep it comin’.

What’s the first thing you do when you get in the office?

Make a coffee. Drink a coffee. Make sure I’m on the right track for the day by checking and prioritising GQueues, calendar and emails.

What’s your timekeeping/workload management secret?

Pomodoro timer and GQueues. Both keep me focused.

Do you have a way to ‘come at’ the day?

With caffeine-fuelled anxiety. Then a Headspace, gratitude journaling and a reminder to myself to just start.

What do you love most about your day?

Getting stuck in to a really good bit of writing. Being in the zone and crafting a juicy chunk of hardworking copy.

What’s your least favourite part of the day?

I love working so I’d have to say the bit just before my two little boys’ bathtime fills me with dread; that bit where they ramp up the crazy and destroy everything. I have been known to swig rum straight from the bottle.

Top stress-busting tip?

Rum straight from the bottle? Or, failing that, I do love a sniff of a Neal’s Yard essential oil, a wander about and a chat to the chums to remind myself we’re all just trying the best we can.

What’s on your desk right now?

Half-full cup of cold coffee, notebooks, pens, scraps of scribble-on paper, water bottle, two satsumas, a box of nuts and my phone.

Do you listen to music/the radio/podcasts etc during the day?

We share the listening experience so it’s often 6music quietly in the background, but if I need to take concentration to the next level I have a Spotify playlist specifically for that purpose.

What are you listening to right now?

I Lost My Heart at the Fairground by Glenda Campbell

When do you take your first break? And what do you tend to do?

I use the pomodoro timer, so I have a little 5 minute break every 25 minutes. I check messages, social media, think about food, read a blog.

What do you do when you have a creative block?

If I can’t find the appropriate way of writing something I get out of my head and write it in the style of a text to a friend, get all the blocking thoughts out, be free and silly and sweary and badly punctuated. It usually kickstarts an interesting direction.

What do you take into meetings?

Drink, snacks, pen and pad. I concentrate so much better when I’m scribbling. And eating.

What’s for lunch?

Chicken and salad.

How do you decide to call it a day?

When it’s time to pick up my boys and start the slow decline into madness and rum.