SEO (Search Engine Optimisation) is one of those things that you might have heard you need but aren’t entirely sure why, or how to do it!
While most people know that it’s important for moving your website higher up in search engine results, the reality is that there are SO many more benefits to having an SEO optimised website.
From keyword research to organic search, it’s easy to feel overwhelmed with all the information you read online. But whether you have a go at some simple SEO tactics yourself, or hire an expert to perform their magic; implementing an SEO strategy is one of the most effective things you can do for your online marketing.
In this blog, we’ll share just some of the ways that SEO can help take your brand to the next level!
A more user-friendly website with more conversions!
Websites that are SEO optimised will load faster, are easy to navigate and will display properly on any device.
When people visit your website and don’t do anything (like click, sign-up or purchase), it increases your ‘bounce rate’, a metric that tells Google if your site is relevant. And a high bounce rate negatively impacts where you rank on the search results page.
A website that is optimised for SEO might just hold your visitor’s attention for long enough that they become customers.
So much of this comes down to the website build, making sure that your site is well structured, and the design is clean and uncluttered.
There’s also technical stuff like making sure your site is secure (HTTPS rather than HTTP), analytics are set-up and that there are no errors that could cause search engines to rank it poorly. You might want to get advice from an expert about this!
What you put on your website is important too. Having lots of good quality, relevant content like blog posts and product pages that provide value to your visitors, answering their questions and solving their issues will hold their attention.
Search engines also look at what is being said about your business in other places too, so the SEO net spreads further than your own website! Having relevant links to your website from blogs, social media and other websites boosts your credibility. You’ll be rewarded for having great content, imagery and video that people want to share.
All this keeps your website visitors AND the search engines happy!
Move up the search results page
People search for everything online, so whether they’re planning to make a purchase or research a product or service, it all starts with a search engine. If your website is listed on the first page, more potential customers will visit. The higher up that page you list, the better. Ideally, you want to be in the top three.
Search engines are tricky things that use a multitude of different ranking factors to decide which websites to show in search results.
You might have heard of the infamous algorithm?!
From tweaking the content and keywords on your site, to increasing the number of quality sites that link to it; there are so many things you can do to improve your ranking.
Ultimately, SEO is one of the most cost-effective marketing strategies for increasing your website traffic. Unlike paid advertising, which is a quick, short-term solution to boost traffic, SEO is an investment that increases trust and authority, and drives long term results.
Build brand awareness
Getting your website onto the first page of Google (or another search engine) doesn’t just increase the chances of people visiting your website; it also builds awareness of your brand amongst your target audience.
When people see your website consistently showing up in search results, it enhances your credibility and builds trust in your business.
SEO increases your online visibility and makes you more discoverable at a time when potential customers are looking for what you sell. This is a powerful marketing tool!
Target customers in your local area
One SEO superpower lies in the ability it gives you to target people in a regional rather than national area.
With the explosion of people using their mobiles to search online, local SEO has never been more important.
You might notice that when you search for something online, you often get local search results first, even if you don’t enter your location. For example, if you search for a florist, you’ll get results for businesses in your local area. You’ll be able to see their opening times, photographs of their products and a location map.
Local SEO not only gets your website in front of the people who want what you’re offering, but it helps build your reputation as a trusted brand. By encouraging customers to leave reviews, Google will give your business a rating that will be shown in the search results and show snippets of what people have said. Investing some time in getting this right help you grow your reputation and your sales.
Keep on top of the latest digital
SEO is always changing, with search engines updating their algorithms thousands of times per year. Some of these updates are small but others are significant and drive huge changes in the world of digital marketing.
Paying attention to what’s going on will mean that your website and brand stays up-to-date and remains competitive in the long term.
If you want your local website to get more clicks than your competition, you need to embrace SEO!
Are you inspired to unleash the powers of search engine marketing on your business? Whether you want to focus on some simple improvements or launch a robust SEO campaign, there’s so much to be gained.
Give us a shout if you’d like to find out about our SEO services & expertise!