Our Design Process: Going Big, Not Home

When it comes to brand, at Giant Peach we go big or go home. Whether we’re creating a new brand identity, crafting a captivating web experience, or helping an organisation build a strong online presence, our approach is rooted in creativity, collaboration, and delivering impact. In this blog, we’ll give you a sneaky peek into the design process, from initial concepts to final delivery, and show you how we create unforgettable experiences.

We’ve already gone into detail on the first step – The Kick-off Workshop – on this blog; so if you haven’t read that, have a look and help yourself out with a little bit of context first.

1. The Creative Spark: Turning Insights into Unique Brand and Web Design Concepts

After the kick-off workshop, we move into the creative phase, where we take insights gathered during our discussions and start turning them into tangible ideas. We begin with creative routes or design concepts that often include mood boards, initial layouts, and colour schemes, helping us align with the client’s aesthetic preferences. However, these are just starting points—a way to ignite the creative spark and explore the possibilities for a custom website design or brand identity ahead. We’d rather go all out at this stage and dial it back down than go the other way; we’re looking for strong reactions – good or bad!

2. Balancing Inspiration with Originality in Web and Branding Design

While platforms like Pinterest and Behance offer endless inspiration, the sheer volume of content can sometimes be overwhelming. As a creative web design agency, we balance contemporary trends and our own creativity with timeless design principles. Stepping away from the screen and flipping through a well-crafted design book can provide clarity. But it also allows us to create something truly original, rooted in both digital trends and suitability for web use on the one hand – and classic thinking on the other. This approach ensures that each brand identity we create is not only up to date, but has longevity.

3. Crafting a Unique Style for Each Client’s Brand and Website

Every designer at Giant Peach brings their own personality to their work. Some of us have a style that can be described as “go big or go home,” embracing bold typography, striking imagery, and layouts that demand attention. Our goal is to make every project stand out, reflecting the client’s brand identity in a way that feels both fresh and unmistakably unique. Whether we’re designing a website that needs to be mobile-friendly above all else, or creating a full-scale brand strategy, our focus is on delivering impact.

4. The Power of Subtlety in Web Design and Branding

But boldness is only part of the story. At Giant Peach, we know that great design is in the details. From subtle angles in logos to consistent visual elements that carry through a website, these small touches create a coherent brand experience. These details may be imperceptible to users at first glance, but they help to create a sense of continuity and consistency that is not only incredibly professional – encouraging trust and loyalty – but keeps users engaged and connected to the brand, regardless of where they enter the website.

5. Experimenting with Typography to Enhance Brand Identity

Typography is more than just text—it’s a powerful design element that can convey a brand’s personality in an instant. We love to experiment with unique typefaces, pushing boundaries to find the perfect fit for each client. Whether it’s a modern sans-serif with a quirky twist or a classic serif with unexpected details, typography is a key tool in our design arsenal. When choosing the right typeface for a brand, we consider not only the visual impact but also how it aligns with the brand’s personality and audience expectations.

6. Delivering a Cohesive Digital and Brand Experience

Once the design work is done, it’s time for the big reveal. But we don’t just send over a final document and call it a day. We believe in taking our clients on a journey, walking them through our thought processes and explaining the rationale behind every. single. decision. This ensures that the client understands how the design aligns with their business goals and makes them feel confident in the direction we’ve taken. Whether it’s a complete brand identity design or a website development project, we make sure that everything ties together cohesively for a seamless user experience.

7. Pushing Boundaries and Creating Impact for Your Brand

One of the things we pride ourselves on at Giant Peach is our ability to push boundaries. We’re not afraid to take risks, and we encourage our clients to do the same. Often, we’ll present ideas that challenge the client’s expectations, and more often than not, they fall in love with these bold new directions. We believe in going all out, knowing that we can always dial it back if needed. But more often than not, it’s those daring ideas that end up making the biggest impact, helping brands stand out in a crowded market.

At Giant Peach, our web design and branding process is all about creating experiences that leave a lasting impression – both on our wonderful clients, and the end user. From initial kick-off workshop to final delivery, we work closely with our clients to ensure that every project is not only visually stunning but also deeply connected to the brand’s identity. Whether we’re going big with bold design choices or weaving subtle details throughout a website, we’re committed to delivering something knock-out for every client. If you need a creative design agency to help elevate your brand and create an unforgettable digital experience, Giant Peach is ready to go big with you.