2024 Ethical Trends

As we collectively embrace a more mindful approach to our purchases, the momentum towards eco-conscious buying decisions grows. Noteworthy trends, such as ethical health and wellness, along with the surge in sustainable fashion solutions, are shaping the consumer landscape. In this blog, we’re delving into the ethical trends that we believe deserve the spotlight in 2024.

Fuelling Focus with Fungi 

At the intersection of the food and drink sector and the realm of health and wellness, the medicinal allure of exotic mushrooms has gained mainstream attention in 2024. With a rich history in Chinese medicine, mushrooms are now acknowledged for their positive impact on health. 

Four Sigmatic, a brand renowned for blending coffee with functional mushrooms like chaga, lion’s mane, and cordyceps, is a prime example. Their mushroom coffee aims to provide a balanced, health-focused beverage with benefits for cognitive function, immune support, and overall well-being. 

This trend of incorporating mushrooms into beverages has seen significant growth within the health-conscious consumer market and this phenomenon is now making its way into the mainstream in 2024.

Fostering Circular Fashion

In 2024, clothing rental will emerge as a key sustainable fashion trend, countering fast fashion’s environmental impact and fostering a circular ethos.

HURR Collective advocates for clothing rental as an alternative to traditional buying, offering a curated array of designer and contemporary pieces. This provides users with a diverse, stylish clothing selection for various occasions. Operating within a circular model, HURR actively reduces fashion waste, aligning with broader sustainability goals.

As we step into 2024, the rise of clothing rental marks a favourable move towards mindful and sustainable fashion. Prioritising circularity, quality, and environmental responsibility showcases a shared dedication to reshaping industry norms. Choosing rental over ownership empowers individuals to embrace diversity, contribute to a greener fashion future, and actively reshape industry standards.

Breaking Menstruation Taboos 

Director of Women’s Health at Holland & Barrett, Lina Chan, states 2024 will be the year when we finally see mainstream discussions about the impact of a woman’s menstrual cycle on well-being, energy levels and sanitary products. 

Eco-friendly period pants have emerged as a sustainable substitute for traditional disposables. Emphasising comfort, absorbency, and reduced environmental impact, coupled with the removal of the period pants tax starting January 1st, 2024, signals a continued surge in eco-conscious menstrual products.

A brand leading the way is ModiBodi. Hailing from Australia with a mission to empower individuals and break taboos surrounding menstruation, Modibodi’s products are not only a testament to their dedication to environmental responsibility but also a reflection of the broader global shift towards embracing eco-conscious choices in personal care.

The more widespread this trend becomes, the more we can expect other eco products to emerge in 2024. 

Clean and Sustainable Beauty 

In a time when consumers are more selective about the products they integrate into their daily routines, there is a growing demand for heightened transparency across ingredient sourcing, formulation, and manufacturing processes. The surge in this conscientious consumerism is expected to propel the popularity of Clean Beauty certifications, with individuals seeking recognisable symbols or labels that affirm a brand’s commitment to utilising safe and transparent ingredients.

Elemis, is a pioneer in the beauty industry, championing Clean Beauty with a focus on production transparency and sustainability. Notable for their commitment, Elemis formulates products free from harmful chemicals, artificial fragrances, and parabens. The brand emphasises natural ingredients, utilising botanicals and cutting-edge technology for effective and luxurious skincare. With certifications like Leaping Bunny, PETA and now B-Corp, Elemis prioritises cruelty-free and sustainable practices. 

Acting as a role model for emerging Clean Beauty brands, Elemis stands as a beacon for ethical, certified, and mindful practices in the beauty industry, meeting the increased demand of those seeking clean, responsible beauty solutions in 2024.

More than fleeting trends; enduring principles

As we journey through 2024, the ethical trendscape offers a glimpse into a future shaped by conscious decisions and sustainable habits. From the surge in circular fashion to a demand for transparent beauty ingredients, a mindful consumer ethos prevails. Individuals and businesses unite in a shared commitment to an ethical and responsible world.

This path towards a greener, more compassionate future is paved by the enduring values embedded in the ethical trends of 2024. These values transcend trends, guiding us towards a harmonious coexistence with our planet.

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