James lives and breathes Giant Peach and his team are his family. He leads with respect and unwavering dedication to his vision: to create a cutting-edge creative business with agility and sustainability its core.

Giant Peach is ever-evolving and the team is inspired to push boundaries of creativity and technology with one eye on the future.

When James isn't at Giant Peach, he's Dad, and definitely not in charge. He loves hanging out with the family; and has loads of friends and family around so there’s never a dull moment. The latest tech and gadgetry are always on his radar – he's a design fiend and follows it all closely. When he's got a minute (ha, he has two little boys), he dreams of flying and is taking lessons to get his pilot’s license.