With no physical shop, they rely on online and catalogue sales, and in 2017 decided that the time was right for an overhaul of their ecommerce site; creating a new look and feel and making better use of technology.
They were keen to provide an upgraded user experience and ultimately generate more conversions. Alongside this, they were looking for the site to make their internal workflow simpler, especially when it came to uploading products and managing customers.
With one product that had over 27 quadrillion (that’s 15 0’s) potential combinations of finishing options, we knew it wouldn’t be straightforward. Key to the project’s success in improving UX was speeding up load times and how quickly customers could check out; alongside other key factors.
By moving them to an improved and more powerful eCommerce platform, we were able to ensure a faster load time for customers and design them a better user journey. We added more detailed information to the product pages around each product’s story, and set up a sample ordering system which made use of customer tracking.
To further manage products better, we added features such as the site search and Buy As Shown feature.
The project’s biggest challenge – and success – was the creation of functionality around modular furniture, enabling the user to build to their own specification based on multiple variables.