This venture was completely new for them so everything was needed from a completely new site, brand and identity. A unique identity for Brilliant Beginnings was created. There was a lot of information to convey as well, tailored to a wide range of demographics, so the site had to be designed to appeal to all.
We had to appeal to every demographic, which had an impact on the design as every graphic and colours used had to appeal to all audiences. The decision to put no photography on the site was to stay away from being controversial due to the subject matter of the website, so we went for graphics instead which are very effective.
The result is a fantastic website that is full of information, a great user experience and excellent design. The project ran smoothly with happy clients at the end of it, which makes us happy!