Social media is a great way to stay connected to your audience. You can gauge reaction to products, invite people to events and do a little bit of gentle marketing too while you’re at it. But it can be daunting if you’re not familiar with the various platforms. Fear not, dear reader, we are here to help.

If you’re not using social media for your business, here are the Big Five Social Media Platforms that you probably should (definitely should) get involved with and we’ve linked to some handy blogs that’ll help you to navigate through the darkness.

Facebook

Good for:

  • Sharing events
  • Posting pictures and videos
  • Using as a gateway to your website

A couple of weeks ago we wrote a piece on Facebook for businesses, so take a peek and get clued up.

Twitter

Good for:

  • Smartphone snaps
  • Sharing links (retweeting)
  • Starting a debate (hashtags)

We wrote a little blog on avoiding the pitfalls of twitter, and one on Twitter etiquette, make sure you check those out before you get started.

Pinterest

Pinterest is used not just as a scrapbook but also as a search engine to look for everything from recipes to book reviews to business advice.

Good for:

  • Images
  • Product showcasing
  • Linking to articles
  • Infographics
  • Conveying the personality of your business

Instagram

A picture says a thousand words, so they say…

Good for:

  • Smartphone snaps
  • Short vids
  • Product showcasing

YouTube

We think video is the future for your website (and everything else). YouTube is still a huge player in the social media game even after all these years. By creating video for your website your spreading your reach to all areas of the internet.